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Select a topic
Think about where the piece of content will sit
Develop the content specifically for the chosen platform
How can you further the reach of that piece of content?
Can the piece of content be leveraged for media purposes?
Is the story newsworthy?
Can this be shared on your socials – if so, in what form and on which platform?
What are the assets you’d need to maximise engagement on this social media post?
Extend the longevity of your content
Pick the right publication
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You are about to launch a new product X and you’d like a journalist from a Tier 1 publication to review your product in time for launch
3. How much budget do you have available? (Split by Agency, Media, Creative)
You’ve successfully raised Series A funding in the middle of a pandemic and now you want to offer advice, tips and tricks to other founders who are thinking about their first funding round
The Federal Budget is coming up and to position yourself as a voice of authority within the startup ecosystem, you want to speak with the AFR about what’s on your wish list and how the government support the local startup community bounce back from the pandemic
Note: Take 15 minutes to develop the outline of a press release for your brand :
1. What is your ideal coverage headline
2. The headline (and sub-headline)
3. What will your intro cover
4. Quotes (maximum of 2)
5. What’s your call to action